Customer Value Management
Customer value and cross-selling
Customer value through realisation of potential by cross-selling
What do marketing and sales managers need in order to significantly increase turnover – in other words: for sales planning, realising customer potentials, targeted communications, effective sales controlling and effective budget allocation?
Our answer is Customer Value Prediction, specially developed as a trend-setting solution for key management tasks.
Customer value management
- Turnover prediction
- Determination of potential
- Sales controlling
- Marketing optimisation
- Determination of customer value
Our customer value predictions
- forecast the product-specific turnover potentials for defined periods for each individual customer
- show you clearly the turnover potentials for individual regions, branch offices and countries, sales representatives, teams and product groups
- put you in a position to profitably exploit any turnover opportunities that remain available
- give you adequate planning certainty for the optimum set-up of your business.
Customers' historic purchasing behaviour provides the foundation for our models, for example in predicting up- and cross-selling opportunities. Expected turnover and potential are allocated to each individual customer per product group.
Megatrends, developments in the customer base or the influence of current economic developments can be predicted and directly counteracted.
Reputable top-level companies have expanded the success of their sales activities with this methodology – not only in Germany but also throughout Europe.