Marketing automation

Marketing automation

You may well recognise the following problem. Your customer data is distributed all over the company – and a selection process means an enormous manual effort, because the selection data first needs to be correlated.

The result: Creative marketing initiatives get stuck between the interface definition stage and the squabbling between marketing and IT.  

Intelligent selection processes for profitable marketing campaigns get postponed, because the IT is short of capacity. A customer value calculation is not possible because the turnover data is stored in different systems.

Despite the fact that many companies have recognised the significance of a unified marketing database – and have consequently initiated an integration process, – marketing people are still confronted with the dysfunction between marketing and sales requirements on the one hand and the limitations of systems, resources and speed of action on the other hand.

The solution: The most important customer information is consolidated from the various sources to a central database marketing system. This system brings together all marketing-relevant customer information such as orders, invoices, communications impulses as well as information from call centres, direct sales or web dialogue. 

We can help you to consolidate the individual puzzle pieces to a consistent customer landscape. Thanks to the competency gained from many data mining and data marketing projects, we know which information is crucial and how it should ideally be presented. The focus is on the reduction of complexity and a level of automation that allows for limited staff resources. All relevant marketing processes are depicted, thus enabling the efficient implementation of one-to-one communications.

Dastani Consulting can design and build the extraction-, transformation- and upload management for you. We ensure that the essential information reliably and continuously reaches the right positions in the database marketing system, consolidating the source data to a marketing-relevant customer landscape. We are able to programme the data processes on every system/software/platform (Oracle, SQL-Server, SAS or special ETL tools among others) and integrate automatable selection tools or campaign management systems.

Our Marketing Cockpits complete the marketing automation offering: using OLAP technology, they show via easy-to-follow dashboards how customers are developing, how campaigns are performing and how target groups are shifting.