Automotive
Automotive
Car fleets: acquisition of b2b vehicle pools
Efficient sales for premium vehicles
Thousands of vehicles and hundreds of millions of turnover have been realised with the help of our database marketing-supported acquisition strategies – with marketing costs remaining well below one percent of the value of the vehicles.
b2b acquisition in the transporter segment
Transporter sales - targeting and sales management (b2b)
Winning customers in the transporter market segment is a tough business – there are few differentiable product features, they have a long usage life and usually, in the end, the price is the deciding factor. As in the heavy goods vehicle segment, investment is often postponed or cancelled altogether, even in times of economic recovery.
Boosting car sales within the customer base
Customer value predictions – targeted cross-selling in marketing and sales
Reductions in marketing and sales budgets are a reality in many companies. Our Customer Automotive Value approach helps you to more than compensate budget reductions through focussed customer communication.