Customers

Automotive

BMW Financial Leasing

Profiling 
Set-up and operation of a complete lead management programme (including call supervision and operation of lead management system) 
Sales controlling

Daimler Chrysler Transporter

Transporter profiling (identification of sector-specific model affinities)
Estimate of total market potential

Still Gabelstabler (forklift trucks)

Profiling and scoring of the German and European b2b market Lead generation
Customer value prediction to promote cross-selling             
Sales performance
Measurement of communications activities

IVECO

Customer profiling to identify IVECO market affinities   
Lead generation – “wave approach”
Call-centre supervision
Lead management
Sales controlling

 Telecoms

Arcor

Optimisation of acquisition processes through systematic data mining
ROI-oriented customer selection system
Address selection

Deutsche Telekom

Preparation of potential analyses for the DSL and fixed-line segments
Customer evaluation in the SME segment

T-Punkt

Development and operation of a central lead management system
ROI-oriented customer selection system
Sales controlling

T-Mobile

Customer profiling
Customer acquisition programmes and sales management
Lead management

E-Plus

Lead generation (complete campaign management)
Call-centre management
Development and operation of a market database
ROI-oriented customer selection system

Vodafone

Development and implementation of a lead generation campaign
Lead management
Call-centre supervision
Sales controlling

Tele2

Business customer acquisition
Call-centre supervision
Target group segmentation of private customers

 Information Technology

T-Systems

Analysis of potential and scoring
Determination of customer value for various departments

Sage

Profiling
Cross-selling/ up-selling analyses, campaign to realise potential

Autodesk

Profiling of product- and geographical potentials
Set-up and implementation of lead generation campaigns
Data-based sales management
Customer value prediction for EMEA 
EMEA-wide profiling and setting-up of database

Vodafone Information Systems

Lead generation
Markt segmentation

Sun Microsystems

Development of marketing database and campaign management system
Development and implementation of a lead generation programme for resellers

 Mail order

hess natur

Reaktivation scoring
Customer structure analyses

Waschbär Versand

Reactivation scoring
Acquisition support through data cleansing
Telemarketing scoring
Data warehousing
Marketing cockpit (BI)

Würth Modyf

Turnover scoring (reactivation) for catalogue supervision

MDM Münzhandelsgesellschaft

Scoring/ customer structure analysis as basis for optimised product development

Retailers, department stores

Karstadt

Assortment-specific potential and affinity system for individual package offers
Customer value prediction
ROI-oriented customer selection system

Real Markt

Efficiency measurement and optimisation of cross-selling in the FMCG area

Publishers

Axel Springer

Data warehouse / campaign concept              Management / data modelling / prototyping
Customer data integration concept

Reader's Digest

Development of a customer management system (DWH)
Telemarketing database including telemarketing cockpit
Scoring services

 Donor organisations

Bund der Steuerzahler

Donation scoring
Cancellation scoring

UNICEF

Development of a marketing information system
Donor reactivation mailing optimisation
Reactivation of donors
Scoring systems

Banks, finance

Postbank

Development of scoring models for cross- and up-selling
Set-up of an operational marketing database
Communications monitoring and supervision of data mining activities
Potential cancellation scoring

Easytrade

Concept and set-up of customer/ marketing database (data warehouse)

GE Lease & Finance

Analysis of potential and lead generation

 Logistics

Deutsche Post

Analysis of potential and market segmentation (b2b)
Implementation of lead generation campaigns

DHL

Profiling
Cross-selling activities following merger with Deutsche Post

DPD

Development of an OLAP system with market studies for 30 countries
Performance analysis of all DPD depots in Germany
Customer profiling and lead generation

Trading

Würth

Turnover prediction
Analysis of potential
Sales management based on customer value prediction

Consumer electronics

Electrolux / Dometic

Introduction of a pan-European CRM system to promote loyalty and cross-selling

Sony

Development of a consumer marketing database and campaign management tool

Samsung

Development of a loyalty and sales programme for the “monitors” product area